Auricle is a She


Danny holding Auricle box 

I am the founder of Auricle. I design the earrings, buy the packaging, fulfil the orders, create the social media posts, interact with followers, and am the overall brain box behind Auricle. 

Does that mean Auricle is me? Yes... and no.

Like most people, I am no good at bigging myself up. So I have come up with a solution. Auricle is a she. She is her own entity. We might share a brain, but she is not me. I can tell you about all the amazing things she does, without feeling like I am bragging about myself.

Does this sound weird? Maybe. It makes sense to me though and definitely helps me organise my thoughts and feelings around Auricle.