For every pair of earrings that you buy with Auricle, we send a pair to a local centre to gift to survivors of sexual violence. How does it work? For you it is a very simple process: buy earrings. Done. You have just donated the same number of earrings to survivors. If you want to go the extra step, you can write a little note that I will send along with the donations. The note can be a sentence, a paragraph, or a whole letter. You can read more about Support Post here. What does Auricle do to get the earrings to the shelter? I usually wait until there are about 40 or so pairs to send. I then...
I am the founder of Auricle. I design the earrings, buy the packaging, fulfil the orders, create the social media posts, interact with followers, and am the overall brain box behind Auricle.
Does that mean Auricle is me? Yes... and no.
Anyone who has ever done it will tell you that starting a business is tough. Starting Auricle has been a steep learning curve. There are so many steps between wanting to sell earrings and running a successful online business. I am a scientist - not a business person! What skills do I have that are relevant to starting a business? Well, one pretty major one: passion.
Most people starting a small business keep their day jobs until the business takes off. I have no plans of relinquishing my scientific career however - I just love science so much! So learning how to use my time efficiently is crucial.
