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How are you paying it forward when you shop with us?

  For every pair of earrings that you buy with Auricle, we send a pair to a local centre to gift to survivors of sexual violence. How does it work? For you it is a very simple process: buy earrings. Done. You have just donated the same number of earrings to survivors. If you want to go the extra step, you can write a little note that I will send along with the donations. The note can be a sentence, a paragraph, or a whole letter. You can read more about Support Post here.   What does Auricle do to get the earrings to the shelter? I usually wait until there are about 40 or so pairs to send. I then...

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What part of Auricle do I struggle with with most?

Anyone who has ever done it will tell you that starting a business is tough. Starting Auricle has been a steep learning curve. There are so many steps between wanting to sell earrings and running a successful online business. I am a scientist - not a business person! What skills do I have that are relevant to starting a business? Well, one pretty major one: passion.

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